Products / Top of funnel
01 · Campaign to revenue

Marketing Operations

Stop reporting leads. Start reporting which campaigns became pipeline and revenue — first-touch, last-touch and multi-touch, reconciled with what sales actually closed.

ONE CORE
Capabilities
  • Campaign → lead → MQL → SQL → opp → revenue chain
  • First-, last- and multi-touch attribution
  • Lead quality and conversion by source and channel
  • Spend-to-pipeline efficiency by segment
  • MQL→SQL handoff leak detection
  • Budget reallocation recommendations with evidence
What lands in your stack — the actual artifact, not a mockup
Attribution findingINSIGHT
LinkedIn generates 38% fewer leads than Google Ads but 2.1× higher opportunity conversion. Reallocating 20% of spend projects +$310K pipeline/quarter.
multi-touch model · 90-day window
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